Advertising can be costly and out of your budget if you are just starting out as a freelancer or small business. But there are some ways in which you can promote your business for free in your area. You do not need to place a large color ad in the local newspaper to inform potential customers that you are available for partnerships, purchases, services, or whatever else you provide. With smart marketing, you can put your business on the local business map, without paying a penny.
Make sure your site adds value
Whether you are targeting local or global customers, your site should clearly explain what you are doing, be easy to navigate and find, and be attractive. You should consider the following when building or rebuilding your site:
- How it focuses on the goal.
- The quality of the content.
- How easy is it for the target audience to use the site?
- How well it designs and communicates your brand identity.
- How search engine optimization (SEO) is optimized.
- The use and integration of social media.
- Mobile phone users
Make blogging a high priority
It is important to add a blog to your site because it increases your chances of becoming visible online and helps with SEO, as you can use keywords and phrases in your blog posts. Websites become “flat” many times, so it is always important to have new, quality content.
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Writing a blog also gives the public the opportunity to interact with you by leaving comments about your posts. Remember to add a social sharing button to your posts so that readers can easily share them so more people can discover you and your business. Bloggers themselves can even assist with your business by promoting your work. You may want to look at unrulyagency.com.
Make a publication in the local press once a month
It is important to keep in touch with the local press and make posts there, which will probably be free. This could be anything from hiring new staff to gaining a new customer – they do not have to be big news, just something local businesses need to know that you are there. If you build relationships with publishers and journalists, this will help ensure that you are read, read, and published.
Use email marketing to increase sales
This method is fast, efficient, immediate, and easy to design. Watch and understand exactly how email marketing helps your business and observe how customers respond individually to increase sales over time. Make sure you update the database regularly and try to get users to sign up for your site. There are many email platforms available (such as the excellent Drip) or you can get help from a specialist service.
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Start using videos to promote your business
YouTube is the second-largest search engine in the world, so it makes sense to create a YouTube channel and leverage proven video marketing tactics to improve search visibility and new customer traffic. One idea is to interview experts using Skype. Once you have recorded the video, to maximize its benefit:
- Post it on YouTube.
- Embed YouTube code on your site.
- Record the video with a cheap tool.
- Post the content to your blog so that search engines can find it.
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If you’re interested in submitting a guest post for Mod Girl Marketing, contact us here.Tags: advertise your business, digital marketing, local business, marketing tips, Small Businesses