Using Video Marketing Trends on LinkedIn to Land New Clients for Your Small Business
One of the biggest video marketing trends on LinkedIn lately takes place via messages: more and more people are sending links to YouTube videos to their new 1st-degree connections as a way to introduce themselves and their small businesses.
And while videos can be a great way to announce a new offer, share an industry tip, or give suggestions to a potential lead, there is a right way and a wrong way to send a video. Rather than sending prospects to YouTube, try embedding the video on a landing page – with a CTA at the bottom! – and sending them there.
Find out what advice our founder and CEO Mandy McEwen had during a weekly live training sessions inside Remote Agency Society’s Mastermind Community in the video snippet above.
Want more tips for growing your remote agency? Watch our free Masterclass to discover how you can attract high-paying clients with ease.
Top 10 Video Marketing Trends in 2020
Video marketing in 2020 is expected to be bigger than ever before. If video is part of your marketing strategy in 2020, make sure they’re getting the impact you want. Discover the top video marketing trends in 2020 to get inspiration for your next video.
Video Trend #1 Vertical Videos
Don’t you hate it when you capture a video the wrong way, and then when you go to watch it, the screen optimizes it into a tiny view? That’s not the way videos were meant to be enjoyed, and fortunately for us, the techies have figured out how to fix this issue. Today, tools like IGTV are enabling people to capture those cool must-see videos in vertical form and view them full screen. This trend is guaranteed to continue as developers tweak and improve the technology. Thanks, techies!
Video Trend #2 Video Podcasts
Most people have a healthy diet of podcasts sprinkled throughout their week. From riveting historical renditions to Dan Carlin to calming meditations like Headspace, we all love to tune into our favorite podcasts while commuting to work, washing the dishes, or winding down at night.
In 2020, you can expect to see this trend continuing, only with an upgrade of sorts. Podcasts will continue as audio files, but now you’ll be seeing a rise in video podcasts as well. The addition of video to a podcast feed is experiential. Instead of just hearing your host, you can now see them, watch their body language, see their facial expressions, and get to know them on a deeper level. MindValley is an excellent example of taking video podcasts and making them golden. These inspirational talks would be great in just audio form, but you can’t compare the experience when you get to watch the speakers excitedly give over their passion to you.
Video Trend #3 SEO Builders
The generation of absent-minded scrolling has been born, and most of society scrolls through pages of content without even batting an eyelash. So, we have to come up with new ways to snap people back to attention, and video is the answer.
From social media to online retailers, everyone is getting on the video bandwagon. Just imagine you’re scrolling through your Instagram feed, hardly even noticing the enticing entrees your friends had for lunch, the adorable pair of boots someone tried on, and that awesome life hack you’ll probably end up messing up. Suddenly, a video pops onto the screen. The motion alone catches your attention. Even if you aren’t interested in watching the full video, you’ll pause from your apathetic scrolling for a few seconds, and maybe even watch a minute or two.
The technique is being adopted now and will be seen more and more in 2020 as the longer someone spends on a video or website, the better Google rankings, Instagram positions, etc. you’ll earn.
Video Trend #4 Dolly Zoom & Other Visual Effects
When video editing first became popular, special effects were all the rage. They took a little hiatus, but with new and improved technologies at their disposal, videographers are embracing the visual effects with new fervor and vim. This coming year you should expect to see some incredible new visual effects as well as a resurgence of some oldies, but goodies (of course with a facelift, tummy tuck, and Botoxed up!), and the dolly zoom is a great example.
This effect, aka push-pull aka vertigo effect, makes the background elements look like they’re changing sizes or moving when in reality they are not. It’s done with the zoom feature on your device or editing tool, and when done properly, it looks amazing. Watch out for this cool video technique, and if you are considering getting a new drone, hold out for one with this as a default setting.
Video Trend #5 Marketing Videos
Businesses are figuring out a neat trick: people love cartoons! If a cartoon pops onto the screen, we almost can’t help but watch. Those adorable animated figures draw our attention like nobody’s business, and that’s why smart companies have started incorporating animated videos into their marketing playbooks.
Take this video from Behalf, for example. You could read about this successful B2B purchase financing solution on its website, but who wants to sit and read paragraph after paragraph about features, tools, and backend? A clever marketing video can tell potential customers all the key information in less than a minute, piquing interest, and inviting them in for more details. Plus, with animation and video, features and implementation are clearer and more understandable than when they are written out in text form.
Video Trend #6 Animated Tutorials
But why stop once you’ve acquired a customer? Videos can help you educate as much as they can help reel you in. Check out this video from Headspace. Whether you’re into meditation or not, you’ll automatically be taken by the smiling, friendly, and somewhat awkward cartoon figure. You’ll watch the one-minute video…and then you’re hooked. Major companies are starting to add animation videos to all aspects of their business from marketing to tutorials, and they’re seeing great results.
Video Trend #7 GIF Explosion
GIFs are not new to the video scene, but they are absolutely exploding in 2020. One reason for the rise in popularity is because GIFs are just so much fun. You get to see a hilarious shot come to life and express exactly what you’re trying to say or feel. The other reason is because today you can convert MP4 to GIF in no time. There are great tools like this one to help you download YouTube videos and convert them into funny animated snippets perfect for saying “You go girl!”, “Happy birthday!”, or “Are you for real?!”. Whatever your message, say it with a GIF.
Video Trend #8 360 Degree Videos
It’s hard to say which is the coolest video trend we’ve seen for this coming year, but the 360-degree video rotation is definitely one of the top contenders. After all, who wouldn’t want to see a full view of the entire area they’re checking out? This is an awesome tool being used by many businesses in the hospitality industry.
For example, you can go to a BNB and take a virtual tour around the place you are potentially going to rent to get an idea if it’s right for you. Tourism businesses are using 360-degree videos to show travelers exactly what they can expect from a vacation in the Maldives, Great Barrier Reef, or Bali.
And really, can you say immersive? That’s the best way to explain why this feature stands out amongst the other video marketing trends in 2020.
Video Trend #9 Story-Showing, the Ultimate Experience
Just a few decades ago, people sat around listening to a story unfold, enraptured by the details, spellbound by the inflections of the storyteller, the expressions on their face, and the sound of the words.
The storyteller was a magician who could tell their audience that anything was true, and they would really believe it. Today, the power of a good story still holds magical properties, but stories have taken on a new face. From businesses to friends and family, people have shifted from storytelling to story-showing, and the experience is even more captivating than it was years ago. Now, in addition to the story being told by a solo expert, skilled at using voice vibrations, eyebrow gestures, and carefully planned pauses, our stories can be told by multiple players, across multiple scenes, and using multiple techniques to drive the point home.
Companies are using videos to tell their story, giving the business a more personal feel, and explaining the human side of the corporate world. Travel bloggers aren’t limited to just breathtaking photos anymore. Instead, travel videos are wildly popular as people feel like they’re actually traversing the mountains, valleys, oceans, and jungles while they view the world from a carefully recorded video.
Video Trend #10 Learning Made Easy
Have you ever tried following a step-by-step how-to article? It might be a recipe for those decadent Margarita cupcakes you had once and need to figure out how to make, or it could be that fabulous wall painting feature you are green with envy over. Whatever the content, getting it to work out the way the Instagram shot shows can prove to be…challenging.
But what a world of difference when you translate that written tutorial into a video. When you see what the person is doing, how each step is supposed to come out, and what you need to do, it helps avoid frustrating, messy, and sometimes costly mistakes.
Businesses are using this to train employees on the job. Gone are the days when a manager stood on top of you to show you the ropes. Today, it’s a DIY world, and employees are looking towards how-to videos to help educate themselves on the job.
Hobbyists are also using video tutorials to learn the tricks of the trade from video game leveling up to professional makeup application to baking like Martha Stewart. Watch a video, and learn a skill. It’s that simple, and video marketing trends in 2020 is all over that.
Discover How Video Marketing Can Help Your Small Business with Mod Girl Marketing
If a picture is worth a thousand words, then a video is worth a million. What you can convey with a still photo is nothing compared to what you can get across using moving pictures. And that’s why 87% of marketers are using video within their campaigns (and that number is only expected to go up in the foreseeable future).
Ready to leverage these top video marketing trends in 2020 for your small business? Contact Mod Girl Marketing today!Tags: Small Business, Smb, video advertising trends, video marketing for small businesses, Video Marketing Trends, video marketing trends 2020