One email isn’t gonna cut it.
People need reminders. They need follow-ups.
But they don’t need to be annoyed.
If you dumb it down to the basics, you’ll see better results.
The reason a lot of your outreach campaigns are underperforming?
Your follow-up is weak.
It barely exists or it’s not resonating.
Links to resources and product info shouldn’t be in every email.
However, not every single follow-up email or message needs to be as simple as what I mention in this video clip above.
There are strategic ways to keep it simple such as asking a question that relates to your offerings.
Start the dialogue and learn more about their situation by asking questions and providing value.
A little bit at a time.
Keep your follow-up messages and emails short.
When they respond, you can tailor your responses to them.
Stop relying on your automated outreach sequences that literally have zero personalization.
Start communicating like a real human who wants to have a conversation with another human.
Do this and you’ll no doubt see an increase in your response rates.
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