So, you’ve come up with a great idea for a mobile app. You’ve taken all the necessary steps to turn your idea into a really cool app that will be useful or entertaining. After months of development and testing, your app is now listed on Google Play and the iOS App Store. That’s awesome! You’re off to a great start, but there are so many other creative ways to market your mobile app, and most of them won’t cost anything but your time!
Start with the Basics
Before you even try to get creative with your marketing, make sure you’ve got the basics covered. Is the app itself useful or entertaining? Is your app design clean and easy to use? Has it been thoroughly tested for bugs and glitches? How about ASO (App Store Optimization)? Don’t waste your time and money marketing your app without taking care of these fundamental elements first. If you need help getting to this point, don’t hesitate to consult with an expert like Softway, who specializes in app development in Houston.
Your Screenshots Are Super Important
Once you’ve got the basics covered, the next thing you need to think about is your screenshots. Your screenshots can go a long way toward persuading users that your app will be useful or entertaining. This is your one chance to make a good first impression of your app, and if they’re not spot on, they’ll move on to something else and you’ve lost them for good. Spend some time ensuring that your screenshots reflect exactly what your app offers.
Offer a Free or Discounted Version of Your App
When you first launch a new app, it doesn’t have any reviews or user experiences to back it up. To get ahead of your competition, consider offering a free or discounted version of your app to get more downloads and positive reviews.
Always Respond to Questions and Reviews in the App Store
By responding to questions and reviews in the app store, you establish trust with potential users. This is a great way to take some of the uncertainty out of downloading your app, and it won’t cost you a penny.
Create a Video Demo of Your App
Create a 30-second demo video of your app in action and share it on social media platforms. Be sure to demonstrate how your app is useful and why it’s better than all the other apps out there.
Market Your App with a Microsite
A microsite is a one-page website that has been optimized for SEO. It can be a page on your existing business website, or it can be a stand-alone site. To market your app, it should feature your demo video and highlight the useful features and unique benefits of your app. You could also include a promo code to encourage sales. Be sure to collect email addresses from visitors so you have a way to connect with them when new features and updates are released. Don’t forget to include links to app stores where they can download your app.
Add a Blog to Your Website
You can take the microsite idea a step further by adding a blog. A blog is a great way to showcase your expertise and showcase the key features of your app and how they make life easier for your user. Write informative articles in your niche or post the latest industry news. Blogging will establish a connection with potential users, establish authority for your app, and support your SEO and social media marketing efforts.
Social Media is Your Friend
Figure out which social media channels your users are most active on. For most audiences, Facebook and Twitter will be your best bets, but don’t rule out other platforms like LinkedIn, Instagram, or YouTube, depending on your industry. Share your latest blog posts, your demo videos, and any trending topics in your industry. Sharing valuable information on your social media platforms will establish trust with potential users and demonstrate your expertise in your industry.
Work with Influencers
There are influencers out there for just about every industry. The great thing about working with established influencers is that they already have followers who trust their opinions. Establish partnerships with relevant influences and offer them the chance to try your app for free in exchange for their honest opinions. It’s a great way to get the word out and take away some of the risks for potential users who may be nervous about purchasing or downloading an unknown app.
Join Industry Related Facebook Groups
Contributing useful information in industry-related Facebook Groups is a great way to build relationships with potential users. The key is to share your knowledge and expertise while increasing your visibility. Don’t focus just on promoting your app. Contribute to the discussion so that people will begin to look to you as an authority in your niche.
Don’t Underestimate the Power of the Press
There are lots of ways to get free press coverage for your app if you’re willing to put in the effort. You can start by sending out press releases that include screenshots of your app and highlight its key features and benefits. Sign up for HARO and offer your expertise to reporters who might reward you with a link in their article. Be sure to have a media kit on your website to make it easy for journalists to include you and your app in their articles.
Don’t Limit Yourself to Google Play/App Store
Of course, you can and should put your app on Google Play and the iOS App Store, but don’t stop there. Other less popular platforms like the Amazon Appstore, App Brain, and GetJar can also be very profitable.
The mobile app market is extremely competitive, and your efforts shouldn’t end with creating an awesome app. You need to get creative with your marketing strategies if you really want to be successful. Just like marketing any other product or service, you’ve got to get out there and find your market. Don’t wait around for them to find you.
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