Marketing tactics that were working a couple of years ago are no longer as effective.
The same tools and tricks won’t do it.
If you want to successfully navigate the ever-changing digital landscape, you MUST step up your game.
It’s time to be authentic. Build connections. Customize your experiences.
In this podcast episode with DigitalMarketer, Mark de Grasse and I discuss what’s changed over the past two years in digital marketing, how customers’ expectations have evolved, and what it means for the future.
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Here’s a snapshot of what Mark and I discuss:
– How to build a great work culture when you’re not face-to-face
– Why you absolutely have to embrace video marketing NOW
– Tips for becoming more transparent and authentic as a company
– How to give your B2B customers a B2C experience
Remember, people do business with people they like.
And if you aren’t giving that to them, they are going to go somewhere else.
Listen on Apple Podcast here.
Listen on Spotify here.
Do you agree that marketing tactics from two years ago are no longer as impactful?
We can train your team on how to effectively leverage LinkedIn to increase your brand’s social selling revenue. Here’s how: https://www.luminetics.ioTags: digital marketing, DigitalMarketer Podcast, marketing trends, podcast, tech trends