The Importance Of Diversifying Your Content And How To Do It

July 28, 2021 - 2 minutes read - Content Writing, LinkedIn, LinkedIn Content Strategy

Sure, LinkedIn is a business platform. 

But personal posts are crushing it on LinkedIn right now.

They have been for some time and I don’t see that changing any time soon. 


Because people crave human connection.

When you give people a glimpse into the real you, the person behind the computer, they feel a connection. 

They feel like they know you. 

Just like I mentioned before with the power of video. 

Because people do business with people they know, like, and trust.

When you use this business platform to strictly talk about business, you’re missing the entire point of LinkedIn. 

Because at the end of the day, B2B buyers are still humans!

See also  Before Creating LinkedIn Content You Must Understand This One Thing

They make buying decisions based on emotions. 

They want to know that they are doing business with awesome people. 

And how would they know that by looking at your boring LinkedIn posts about whitepapers and webinars?

They wouldn’t.

So start diversifying your content.

Start leveraging the HUMANS within your organization.

Start leveraging your CUSTOMERS (when you can) by telling their stories. 

Start posting a mix of content types and content topics. 

Try new things. See what resonates. 

Check out this short video where I give you some ideas on how to diversify your content.

We can train your team on how to effectively leverage LinkedIn to increase your brand’s social selling revenue. Here’s how:

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