Before Creating LinkedIn Content You Must Understand This One Thing

June 11, 2021 - 2 minutes read - Content Strategy, LinkedIn, Thought Leadership

If you aren’t going to take the time to understand this one thing, then don’t bother posting content on LinkedIn.

Honestly, don’t.

Your time and your team’s time are better spent engaging with key leaders and building relationships.  

Of course, engaging and building relationships should be part of your LinkedIn strategy regardless. 

Why is it important to know this one thing BEFORE you crank out a bunch of amazing content? 

Because you don’t want to go too BROAD with your content. 

Companies do this all the time and they end up speaking to everybody, which is almost as bad as nobody.

So how do you not make the same mistake?

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Know your customers.

Know their struggles.

Know what they want.

Know what they need.

Know how to speak to them.

Know what they value.

Know how to build actual relationships with them. 

Once you know this, you’ll be able to implement a successful content marketing strategy on LinkedIn. 

And if you want to knock it out of the park the first time, not the 10th time, partner with a team of award-winning LinkedIn content strategists. 

(Insert: My Luminetics team at Mod Girl Marketing)

Want to see what a bespoke LinkedIn content strategy would look like for your organization?

Send me a message or head to to learn more.

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