It seems like everyone and their uncle are setting up an online business these days. A situation that begs the question, how can I get my business to stand out from the competition? The good news is that there are several strategies you can use to make sure to establish your company’s presence online. Keep reading to find out what they are.
SEO is a no-brainer when it comes to making sure your business stands out online. After all, if you don’t make your company findable in the search engines, no one is going to know about the wonderful products, service, and experience you offer.
Of course, there is more to SEO than jamming a few keywords into a piece of content. Indeed, for on-page SEO things like great meta tags and meta descriptions are also vital. Not to mention titles, and making sure you answer the questions your customers are most likely to ask.
Off-page SEO, otherwise known as backlinks is essential too, especially as search engines treat links to your content from high authority sites akin to references. Something that means the more you have, the further up the SERPS your business will be, and the easier potential prospects will be able to find you.
Another vital aspect of establishing your company online is the type of customer experience you provide. In this respect, attrition or bounce is your business’s greatest enemy. That is when prospects visit your site but leave before completing a purchase.
To that end, making their experience as simple and smooth as possible is the very best approach. In particular, ensuring that your site navigation is clear and that any data capture isn’t too lengthy or so invasive that it puts people off.
Additionally, making sure that your payment process is fast and easy is essential, as there is nothing that turns off customers more than to experience delays and frustrations at this point. The good news is it is now easy to process a range of payments including credit cards online. It couldn’t be easier to get started with online payment processing. Oh, and your customers will love you for making their experience even better.
More than ‘just a logo’, branding is the visual expression of all elements of your business, including your values. What this means is two things are particularly important when it comes to branding.
The first is that you need to have a brand identity that is recognizable across platforms, so whether your prospects are viewing you on YouTube or Facebook, they will instantly be able to tell you it’s your business. Many businesses use a standardized designed scheme that they can supply to any outsourcers to ensure this happens.
Secondly, when it comes to branding, the devil really is in the detail. With that in mind, it’s not only your logo that needs to be right, but the colors you choose for your company, along with the fonts, and even the type of images or voice you use. All of which when pitched right will help your business establish itself online.
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