For any website to be offline is pretty bad news, never more so than when it is for a business that is purely based online. When your website is a vital part of your business, then any kind of downtime can have some pretty big consequences. Of course, routine maintenance can be part of it, and that can be planned and announced to customers. But when you have unscheduled downtime, especially on a regular basis, it can hinder how well the business does.
It does take some careful planning in order to really minimize the kind of downtime that you experience if any, but ideally, plan to help the website to and potentially eliminate it altogether. If you have an online-based business or will have one soon, then here are some elements that you definitely need to consider in the planning.
Use a reliable hosting provider
One of the most important things that help to keep your website online is having the right kind of hosting provider for your business site needs. One thing you can do is to check the uptime rate of any potential host, and if it is high, then you’re off to a good start already. Where possible, though, look for hosting providers that are able to offer you a guarantee on uptime. It shows that they are confident with what they can offer you and confident in the rate of uptime that your site will have.
Consider using a Managed Service Provider
If you are a small business and don’t have the necessary skills or expertise that are required to manage a business website like yours, then it is a good idea to look at using a managed service provider. If you are looking for the answer to the question: what is a managed service provider? then it is important to know that a managed service provider could help to minimize your downtime. They can take control of all aspects of your IT, which for a business based solely online, could be a good thing to save yourself the time and stress of managing it all.
Backup your site regularly
There are a whole host of reasons why a site might experience some downtime. There are some errors that can lead to this, though, and sometimes human error and one of the team could be the reason for the fault. If a file transfer were to occur with a client connecting to your site, for example, then it could edit files in your site. If the edit doesn’t work or is done incorrectly, then it can lead to errors, bugs, and potentially some downtime of the site. If the site is backed up regularly, though, you can just revert back to the previous backup and then go from there, resulting in very little downtime at all, if any. Make sure that backups are a regular part of what you do as an online business.
Small steps can really make a big difference when it comes to the downtime of your business website.
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