You’re going to fail.
So expect it.
Learn from it.
The key is to keep going.
My favorite quote sums it up:
“I do not think that there is any other quality so essential to success of any kind as the quality of perseverance. It overcomes almost everything, even nature.” – J.D. Rockefeller
The only real failure is if you give up.
This goes for anything in life, but especially marketing.
As marketers, we are constantly trying new things and launching new campaigns.
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We MUST expect some to fail – that’s just how it works.
The beauty about the failed campaigns is that we always learn something.
Something to help us make the wins even bigger.
So as you go into this week, remember that the key is to go out there and try.
Make things happen.
If you fail, embrace it, learn from it, and move on.
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