How Many Follow-Up Messages Should You Send A New LinkedIn Connection?

October 14, 2021 - 2 minutes read - LinkedIn, LinkedIn Strategy

How many follow-up messages are ok to send a new connection in a one-month period if they don’t reply?

I asked that question 2 months ago in a LinkedIn pill and here are the results:

1 – 2 more messages (78%)

3 – 4 more messages (15%)

4 – 5 more messages (3%)

5+ more messages (4%)

That poll currently has 92,000 views and 1,900 votes.

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Clearly a hot topic.

Personally, I think it completely depends on the situation.

New connections don’t necessarily mean highly qualified prospects.

And there are a ton of different ways to “follow up.”

In my mind, when I say “follow up” I do NOT mean pitching.

There were some passionate comments about sending pitches.

When I made this poll I never once considered a “follow-up” to be a sales pitch.

That’s not how I do things or how I train sales teams to do things.

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We are never pitching on LinkedIn.

We are building relationships.

And we do that by asking questions and genuinely wanting to help people.

We start a dialogue that doesn’t appear salesy or awkward.

So in my mind, 3 or 4 more messages that are sent to the right person in the right way, and won’t be seen as annoying.

With that said, I feel like the answer to this question can vary depending on the situation and the people involved.

Do you agree? Or disagree?

Let me know in the comment section.

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