Virtual influencers – have you heard of them?
If not, you should start paying attention.
You will start to see them more and more in 2022 and beyond.
I recently recorded a podcast episode for DigitalMarketer on this new trend of virtual influencers.
It’s a bite-size episode that gives you everything you need to know about virtual influencers and their impact on marketing.
In case this is a new concept to you…
A virtual influencer is a computer-generated fictional character that is used in social media marketing as a substitute for a human “influencer”. Source: Wikipedia.
Yes, that’s right, they are basically robots that exist on the internet, but they are making real money as influencers. Well, their human owners are.
Welcome to the world of AI influencers.
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This is actually quite fascinating and it’s really easy to go down a rabbit hole of virtual influencers.
The two pictured in this photo are Shudu (left) and lil Miquela (right)
What’s really crazy is how human-like many of them are.
In fact, the virtual influencer Shudu is so human-like that in March 2018, despite Rihanna’s Fenty Beauty brand not knowing whether Shudu was a real person or not, the company reposted her content on their own platforms and exposed her to over 8.1 million followers.
These virtual influencers are getting hired by companies like:
They are seen as less of a flight risk than human influencers, because, well, they don’t make as many human-like mistakes.
They won’t get caught drinking a competitor’s soda or embroiled in some scandal.
Brands are embracing them and paying big $$$ to this new wave of virtual influencers.
I’m really curious to see where this goes and how many more brands will hire these virtual influencers in the future.
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What are your thoughts?
Would you or your clients ever consider hiring a virtual influencer?
Is this really the future of Influencer Marketing?
Or listen on Spotify here.
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