The Future Of Virtual Influencers – Podcast

December 14, 2021 - 3 minutes read - Digital Marketing, Podcast

Virtual influencers – have you heard of them?

If not, you should start paying attention.

You will start to see them more and more in 2022 and beyond.

I recently recorded a podcast episode for DigitalMarketer on this new trend of virtual influencers.

It’s a bite-size episode that gives you everything you need to know about virtual influencers and their impact on marketing.

In case this is a new concept to you…

A virtual influencer is a computer-generated fictional character that is used in social media marketing as a substitute for a human “influencer”. Source: Wikipedia.

Yes, that’s right, they are basically robots that exist on the internet, but they are making real money as influencers. Well, their human owners are.

Welcome to the world of AI influencers.

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This is actually quite fascinating and it’s really easy to go down a rabbit hole of virtual influencers.

The two pictured in this photo are Shudu (left) and lil Miquela (right)

What’s really crazy is how human-like many of them are.

In fact, the virtual influencer Shudu is so human-like that in March 2018, despite Rihanna’s Fenty Beauty brand not knowing whether Shudu was a real person or not, the company reposted her content on their own platforms and exposed her to over 8.1 million followers.

These virtual influencers are getting hired by companies like:

Samsung, adidas, Prada Group, Dior, Calvin Klein, and so many other well-known brands.

They are seen as less of a flight risk than human influencers, because, well, they don’t make as many human-like mistakes.

They won’t get caught drinking a competitor’s soda or embroiled in some scandal.

Brands are embracing them and paying big $$$ to this new wave of virtual influencers.

I’m really curious to see where this goes and how many more brands will hire these virtual influencers in the future.

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What are your thoughts?

Would you or your clients ever consider hiring a virtual influencer?

Is this really the future of Influencer Marketing?

You can listen to my 14-minute DigitalMarketer podcast episode on virtual influencers on Apple Podcasts here.

Or listen on Spotify here.

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