Traffic is crucial for any online business, and without it, it’s challenging to succeed. No matter how much time, effort, and money you put into building your website, if there’s no traffic to it, its value decreases. The reason is all the potential clients you miss to connect with and will never see. That’s bad for your business.
So, driving traffic to your website will increase the chances of the success of your online business, you just need to find a way to do it. Below, we bring you seven proven and tested techniques that will surely drive millions of people to your website.
It’s Time to Realize That Traffic Is Everything and Content Is King
You may not see results overnight, but a strong content marketing strategy is one of the best ways to increase traffic to your website in the long run. In the past, this strategy meant that you build in as many keywords as possible into each article, to artificially improve your search engine ranking. Google is opposed to this strategy today.
While it’s still essential to create well-optimized content and keyword-relevant, increasingly delicate Google search algorithms recognize and favor, above all, quality.
It may seem irrelevant, but HTML attribute applied to image tags, known as alt attribute (or alt tag) can influence your search engine rankings – in a positive way if it’s short, business-related, and keyword stuffing free.
Shortcuts, such as keywords that should outsmart Google’s algorithms and improve page ranking, become inefficient and can also lead to penalizing your website by Google. In addition, if the content is quality, it’s more likely to be shared, resulting in more backlinks. Building links bring in more organic traffic, and it also contributes to better search engine rankings.
The Microsoft co-founder Bill Gates once wrote: “Content is king.” Today, if you don’t optimize your content to be SEO-friendly, you’ll have a hard time driving traffic to your website. The best SEO practices include the keyword as mentioned above research and writing content with targeted keywords, writing title tags and meta descriptions, including image alt tags and header tags, doing internal page linking with anchors, and above all – making content easy to read.
Make a mix, use various types of content: blogs (to inform and educate) and guest posts (to drive traffic to your website via reputable websites in your niche), infographics (they are natural clickbait to visitors), short videos (to engage the audience), eBooks (to analyze specific topics), and case studies (to explain how your business has helped a particular client).
According to all relevant researches, results on the first page of Google search get 92% of all traffic. From there on, organic traffic is declining rapidly. Improving organic search results by creating quality content is one of the best ways to drive more traffic to your site and get thousands, possibly millions, of people to the Internet presentation of your business.
Be Present on Social Networks
Social activity is one of the best ways to interact with your audience and drive traffic to your website. Even up to 62% of high traffic websites are found to have a prominent Facebook page.
Although having a Facebook page and a Twitter account (the second most influential social network to drive traffic to a website with 22% of influence) is more or less a prerequisite for a great online business, don’t neglect other platforms such as LinkedIn and Instagram (experienced a 114 % increase in web referrals in 2019).
For example, let’s say you are doing business to business (B2B) model. In that case, LinkedIn can be the most valuable source of new leads. Does your business sell products with a strong visual identity? Instagram lets your images speak thousands of words.
Note, and again this is the conclusion of experts; it’s getting more and more difficult to gain organic reach on Facebook, so promoting your business on other social media is, currently, one of the best and most cost-effective ways to reach out to your customers. Facebook remains an ideal platform for small businesses.
Optimize Your Website for Mobile Devices
Back in May 2015, Google announced that mobile search volume exceeded desktop searches for the first time. This trend has continued, and as mobile devices become faster and more sophisticated, there’s no reason to think that they will soon decline. It’s no surprise that Google is now taking website optimization for mobile devices as an essential ranking factor on search engines. It even offers a free tool that can tell you how mobile-friendly your website is – Google Optimize.
In addition to the impact that your website’s optimization for mobile phones has on search engine rankings, it can also affect consumer confidence in your business and the probability that people will recommend it. Google found that 89% of people are likely to recommend a brand after having a positive experience with it on mobile devices. We are reminding that even in today’s digital age, word-of-mouth is a powerful means of driving traffic to your website.
Optimize Your Website’s Load Speed
Another factor that not only affects search engine rankings but also dramatically affects usability is page load speed. Note that Google is offering a free tool called PageSpeed Insights, which gives you insight into the loading speed of your website. No one likes to sit and wait for the page to load. Researches show that as many as 40% of people leave a website that takes over three seconds to load. One of the most common culprits for slow page loading is the size of the images.
Free tools, such as JPEG Optimizer or Optimizilla, make it easy to compress images before posting them to your website. Depending on the platform on which you built a website, plugins like reSmush.it for WordPress can retroactively optimize all your images. If your website contains a large number of images, by using these tools, you can significantly improve its performance.
From the moment email appeared, there’s also email marketing. At one point, it became so ubiquitous that many predicted its disappearance. Although emailing is becoming extinct, due to efficient spam filters and regulations like General Data Protection Regulation (GDPR), sending emails to a list of interested subscribers is still one of the most effective ways to drive traffic to your website.
What better way to communicate about new products, services, or content is there than to send relevant and personalized emails to your subscribers in a timely manner?
If you are an e-commerce business, automated email marketing tools like Mailchimp can help you significantly improve your sales. These solutions allow you to target users who viewed your website or added items to the cart without making a purchase. For example, abandoned cart emails have an astonishing success rate of up to 40% if sent within three hours of giving up on a purchase.
Pay per Click (PPC) Advertising
Although organic searches can increase the return on investment (ROI) in your business, in the long run, paid search can potentially produce faster results. A well-designed and executed pay-per-click campaign through Google Ads can lead to a dramatic increase in website traffic.
However, first, research the leads and the market for your products and your business. PPC campaigns can quickly become expensive if they aren’t well planned and targeted.
Google Keyword Planner is an invaluable tool, but don’t stop there. Ahrefs can help you define precisely what your competitors are doing with their paid search campaigns. SEMrush can show you the budgets of your competitors, their best keywords, and the most profitable copy for your ad.
Armed with all of this knowledge, you can appropriately adjust and enhance your PPC campaigns.
Try making video ads by paying for YouTube ads and reach prospective clients and buyers when they’re watching or searching for videos on this platform. The good thing about YouTube is that you only pay when they show interest.
Advertising Through Social Media
We already mentioned how important it’s for you to have a strong social media strategy to drive traffic to your website. However, creating and sharing quality content on your social media, by itself, is no longer enough.
This is especially true of Facebook, where recent changes to the news feed algorithm, called Facebook Zero, have made it even more challenging to gain organic followers. Facebook Zero change was introduced in order to prioritize relevant person-to-person interactions among friends over posts from Facebook pages. These updates were meant to result in fewer public posts and videos from pages in the news feed.
So, for the purpose of advertising on Facebook: enter Facebook ads and use your massive inventory of customer data because Facebook lets you really check on your target audience, showing ads only to those demographic categories that you define.
Use These Strategies Already Today!
It’s hard to argue about the fact that it’s never been easier to start an online business. But, a consequence of this is that it has never been more challenging to stand out from the crowd.
If you want these seven checked strategies for driving massive traffic to your website, work for your online business, get started using them today! The search engine results will show that we were right.
Become a Mod Girl Marketing Blog Contributor
If you’re interested in submitting a guest post for Mod Girl Marketing, contact us here.Tags: building a website, business website, Ppc, Social Media, Website Traffic