With the rise of social media and 24-hour communication channels, customer engagement has never been more important. If you’re trying to grow your business, or you’re on a mission to open up communication channels and interact with new and existing clients, here’s a useful guide to improved customer engagement.
Social media started out as a platform for keeping in touch with friends and family members, but it has evolved into a potent business tool. Social media offers businesses a chance to promote and sell products and services, but it also provides unrivaled opportunities to get to know your followers and virtual friends and show the human side of your company. If you don’t already use social media to connect with customers, and you’re keen to get involved, start by carrying out some research to determine which platforms will be most useful and beneficial for you. Look at data related to usage and consumption among your target demographic and use it to choose where and when to post. It’s a good idea for new businesses to take inspiration from brands that gain a lot of traction on social networks.
Give your business a voice with effective branding techniques
Businesses aren’t just about the products or services they sell. Branding is all about giving your company an identity and showing off its personality and culture. Use branding to spread messages that are relevant to your business and what you want to achieve. From designing a logo to the tone of voice and type of content you share online, you can make positive impressions and make your brand more attractive and endearing to potential and existing customers. When working on branding, it’s crucial to prioritize consistency and to base your strategy on your target audience and the type of business you run. Think carefully about what you want to achieve and how you want customers to perceive you. If you’re a beauty brand trying to inspire body confidence, for example, the voice you have will be very different to a financial organization offering help with tackling debts or filing tax returns.
Treat every client like a VIP
Nobody wants to feel like they’re overlooked or undervalued. Even if you’re a very small fish in a big pond, you want to feel like you’re a VIP. As a business owner, it’s up to you to instill a belief that customers are the top priority. Even the simplest things like addressing clients by name in an email or sending out birthday wishes with a promotional gift, for example, can make all the difference. It’s also essential to make sure that you’re available to help or respond to queries quickly. Using tools like instant messaging, email forms and social media, you can keep in touch with your customers even when you’re not at the office or your business has closed for the day.
We live in an age where we’re in the loop constantly. For business owners, customer engagement is a crucial part of delivering high standards of customer service and creating a positive brand image.
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