New LinkedIn Post Character Limit Increased to 3,093 (from 1,300)

June 9, 2021 - 1 minute read - Content Strategy, LinkedIn

LinkedIn increased their character count limit on posts.

A lot.

What was 1,300 characters is now looking like 3,000 characters.

I was able to get 3,093 characters from my tests. 

(Quick Tip: emojis and bolded content take up 2X the character space)

Have you noticed the longer posts?

It’s quite the leap – more than double what the character limit has been for years.

You would think this new longer character limit would decrease users leveraging LinkedIn articles even moreso.

We’ve known for quite some time that LinkedIn articles don’t perform well. 

So we’ve adapted and focused on posts.

See also  Does LinkedIn Creator Mode Decrease Your Reach?

Now that we have 3,093 character spaces in posts, why would we ever write LinkedIn articles?

Unless we want more evergreen real estate for our LinkedIn profiles. (Articles are great for that)

What are your thoughts on why LinkedIn doubled the character limit on posts? 

What are they trying to achieve or test? 

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