The Importance Of Having An Optimized System For Creating Content

September 16, 2021 - 2 minutes read - Content Strategy, Content Writing

I have a confession to make.

You probably won’t be surprised… 

I spend a lot of time creating new content.

And I need to speed up the process. 

Because I need to be more mindful of my time. 

Is the time I spend on my content worth it?


Do I frequently need to take a step back to optimize my strategy to better fit my business goals? 


Back in May, I decided to start posting fresh, daily content on LinkedIn instead of my usual 3 times per week.

I wanted to see what would happen. 

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Would it really make that big of a difference? 

The answer is…


The new business & brand growth is there.

The personal brand growth is there.

It works.

Each Sunday night I write my content for the week, so I didn’t think adding 2 more posts would be a big deal. 

It is. 

Because every minute counts.

So now, I need to optimize the system. 

I’m following the same process we do for our clients and prioritizing business objectives. 

The only difference is, my optimization is more experimental, bold, and personalized. 

What does that mean for you?

Starting now, you may see different types of posts from me. 

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They may be scrappier, shorter, different.

I will be trying new things to speed up the content creation and posting process. 

This could be fun. 

You don’t know what to expect.

I don’t know what to expect. 

We’ll see where it goes.

And I’ll share with you what I’m finding along the way. 

Curious if you have any suggestions or thoughts… let me know in the comments section below.

Interested in leveraging our team of expert LinkedIn strategists to create a customized content strategy? 

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