Don’t bother posting content on LinkedIn if you’re not willing to take it a step further. 

Content isn’t a magic pill.

If you’re not willing to put in the work to build relationships on LinkedIn, then don’t waste your time creating great content.

It doesn’t matter.

Why?

Because if you don’t do the few extra steps required, the same people are going to see your content over and over again.

And that defeats the purpose of leveraging LinkedIn to grow your personal brand. 

It’s not massively time-consuming or difficult. 

But, you need to be smart about it.

Watch this 90-second clip from my LinkedIn Live series that reveals how you can do this. 

For even more tips on how to build your brand on LinkedIn and get your content in front of the right audience, be sure to connect with me on LinkedIn.