The pandemic has closed a lot of doors, some permanently, but it’s also opened a lot of them too. For many businesses, the notion of operating a remote business was inconceivable, but when backed into a corner, they were forced to make it work and thrived.
Marketing is an industry that certainly lends itself to remote working. Creative work can still happen (with remote collaboration becoming easier and easier), and client meetings now take place over Zoom and other video call software. It’s a great way to cut costs, and your employees could enjoy the benefits too.
But making remote working a permanent move requires some careful consideration if you want to get it right. Here are some things to think about if you’re making remote working a permanent choice for your marketing business.
How will you make it secure?
Security is one of the most important things for businesses to consider. While taking your business remote means you’ll no longer have to worry about on-site security, how will you ensure your equipment sitting in employees’ homes is safe? How will you protect data?
Having a detailed risk assessment is important here, as well as thought-out approaches to data protection and security. If you still need aspects such as data centers, you’ll need to get a quote at QuoteColo to help you find a suitable space. Your infrastructure and security are vital to helping your company run effectively and should be top of your priority list when you make the switch to remote.
How will you communicate effectively with employees?
Once your workforce is dispersed, it can be difficult to maintain effective communication. However, remote working tools are providing fantastic solutions to help keep your teams together, even when they’re not sat together.
With the right strategy, you can help communicate effectively with your employees who are working from home. Outline your plans and strategy and get their feedback to help get them on board.
Remember that it shouldn’t all be about work either. Many people miss the sociable aspect of work once they switch to homeworking, so make sure you embrace fun ways of engaging with your employees.
How will you maintain productivity?
Working from home shouldn’t mean a downturn in productivity. In fact, for many businesses, going remote has had a positive effect on productivity. Keeping your workers productive involves giving them the right tools, setting clear goals and providing support. Many businesses adopt a daily check-in to help people stay on top of what everyone is doing, while also giving employees the chance to talk to each other and see familiar faces.
Regular contact with your employees is important here, so make sure you continue to assess the effectiveness of your remote working shift.
Making the move to permanent remote working is not one to be taken lightly. But with the right approach, it’s possible to help your marketing company thrive by going remote.
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