Stop Posting So Much Content – Do This Instead

August 31, 2023 - 1 minute read - LinkedIn, LinkedIn Content, LinkedIn Content Strategy

“We need to post more content on LinkedIn.”

But do you, though?

More content does not equal more LinkedIn conversions.

What your company really needs…

Quality content that resonates.

If you plan on loading up your LinkedIn company page queue with:

  • White papers
  • Webinars
  • Blog posts
  • Promos

Think twice before you schedule them.

Find a way to post the same topic in a better way that resonates.

Or the same topic in MULTIPLE content formats.

Examples:

Turn a whitepaper into a teaser post with a PDF, then link to the full version

Share a video clip with a tip that promotes your next webinar

Share a graphic with a helpful stat and quick tip, then link to your blog post

So, think twice before you load up your LinkedIn queue with webinars, whitepapers, and blog posts.

Take the extra time to make it valuable and watch your content lead to conversations.

I share more in this clip with Mark de Grasse from DigitalMarketer above.

If your sales team is struggling with posting content that resonates, send me a message and I’ll give you some ideas.

I have a full 4-part video course for DigitalMarketer that shows you how to generate more exposure on LinkedIn in 30 days. You can check it out here.

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