Lights, Camera, Action! In today’s world of digital marketing, having a thoughtful and strategic video marketing strategy is a vital part of showcasing your vision and purpose. The modern consumer wants to connect with companies and leaders on an authentic, personal level – and leveraging video will allow you to humanize your brand.
In 2019, users spent an average of 6 hours and 48 minutes per week watching online videos. Why? Because it’s memorable, entertaining, and incredibly impactful. Now that we’re living in a world of uncertainty and vulnerability, people are looking to companies and leaders to provide genuine support and guidance.
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They want companies with a clear purpose who share their “why” and use storytelling to communicate with their audience. For your message to really resonate with consumers, they need to see a real, live human being – not just text on a screen – and that’s why video marketing is so important.
Consumers listed videos as their favorite type of content to see from a brand on social media. This gives you an opportunity to build credibility, awareness, and thought leadership for your company. What’s more, those who invest in video marketing receive 66% more qualified leads per year – who can argue with that? That’s why Mod Girl incorporates video into our clients’ marketing strategy. It’s an invaluable way to show the world who you are and what you stand for.
Video Marketing Effectiveness
By creating meaningful and memorable videos, you will be able to take ownership of the conversation, deliver a consistent message, and build loyal brand advocates.
“In today’s incredibly competitive marketplace, #video can mean the difference between a positive #brand reputation and your target audience shrugging when they hear your name.” Click to Tweet.
Whether you’re providing education, creating testimonial videos, or you’re supporting a local charity, your video content needs to be valuable, relatable, and sincere in order to attract consumers and build your brand’s credibility. Engaging with customers and prospects on a deeper, emotional level is what’s going to inspire people to take action. Plus, it’s an opportunity to showcase your humanity and make a true impact – in the immediate future and long-term.
So, where do you start? While we always recommend partnering with a digital marketing consultant to ensure you’re showcasing your brand in a thoughtful and strategic light, here are some video marketing ideas to help you get the ball rolling.
5 Video Marketing Ideas That’ll Have a Lasting Impact
#1. Customer Testimonials
Consumers care about what people have to say about your brand. You can build trust and instill a sense of confidence in the consumer by creating testimonial videos. Physically seeing someone rave about the tremendous impact your business has had on their life is something consumers will believe in and trust. You’re not just proving your worth with words, you’re showing them how others feel about the value you deliver. As a brand, the goal is to form personal and meaningful relationships with your customers – and that starts with building your credibility.
#2. Demonstrate Your Expertise
Companies with purpose have the ability to transform the way people think. They inspire. They create authority. They are innovative and help shape the future of their industry. And the reason they’re so successful? Because consumers aren’t buying into what you do, they’re buying into why you do it.
Through compelling messaging, storytelling, and demonstrating your expertise, you’ll effectively build awareness and drive business growth. Consumers look for brands that have a strong online presence. Through video, you have the opportunity to paint yourself as a thought leader in an intimate and personal way. Connecting with your audience and showcasing your passion and vast knowledge will not only demonstrate how much you care, but it’ll expand your visibility among your audience and professional network.
Watch the video below to learn why providing valuable content will make you a better leader.
#3. Product Demonstrations/Tutorials
Not only do you want to nurture existing clients to decrease churn, but you want to be able to adequately educate your audience about your products or services. Try highlighting some cool and innovative ways to use your products that most customers miss (or forget about). Moreover, these types of videos give you the platform to demonstrate how committed you are to high-quality customer service. You can create quick and fun tip videos or more lengthy tutorials that consumers can access via social media or your website.
#4. Motivational Videos
Funnel all your passion, intelligence, and kindness into video content that could have a real impact on people’s lives. Your team has gifts and unique abilities – use it to show the world who you are as a company. Use it to help people. Use your voice to make the world a better place. The community needs companies to step up, be a source of value, and provide the inside scoop on the latest innovations in your industry.
The clip below shows a good example of a motivational video from Mandy.
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#5. Leader, Thinker, & Influencer Videos
Give people a peek into the inner workings of your company and teams’ mind by discussing thoughts and ideas on current events, improvements that can be made in your industry, or your CEO’s vision for the future. Regardless of what industry you’re in, be bold, have an opinion, and show people how together we can reshape the future for the better.
In this video, Mandy shares why demonstrating emotional intelligence in a time of crisis will make you a stronger leader.
Videos are Accessible from Anywhere
We’re no longer working off purely desktop devices or (thankfully) living in the dial-up era. Today, video is virtually everywhere – smartphones, tablets, laptops, you name it. Because of this, video content has the capacity to tap into a myriad of markets. That level of exposure is indispensable. Not only does it help build your credibility for your brand, but it provides a platform for you to form new business relationships, discover new opportunities, and experience growth like never before.
In need of inspiration? Simply send us a quick message and we’ll conduct an assessment of your brand – providing some video marketing tips at no cost. At the end of the day, it’s all about exercising creativity, building a distinct voice for your company’s brand, and attracting your target audience with authentic and compelling video content.Tags: mandy mcewen, mod girl marketing, Video Marketing, video marketing content, video marketing services, video marketing strategy, video marketing trends 2020