cosmetic marketing case study

Cosmetic Surgery Marketing Case Study

October 16, 2014 - 7 minutes read - Case Studies, Plastic Surgery Marketing

Americans spent over $13.5 billion dollars on combined aesthetic procedures in one year — the highest amount ever, according to the American Society for Aesthetic Plastic Surgery (ASAPS).

Despite the rising popularity of plastic surgery, many surgeons struggle to reach prospects and engage with existing patients. Lead generation for plastic surgeons is about more than simply being the best. It’s about having the right tools and the right strategies in place — not to mention, having enough time and manpower to implement proper marketing techniques for your plastic surgery practice.

Considering A Cosmetic Surgery Marketing Partnership?

Mod Girl’s plastic surgery marketing solutions can help grow your practice by implementing a variety of custom strategies by attracting and converting new patients:

We don’t believe in “one size fits all.” Your plan might include some or all of these aspects, depending upon your goals, needs and situation.

Who We Work With & Why:

The plastic surgeons we work with are often at the top of their game. They’ve got successful practices with tons of satisfied patients and offline referrals. However, they feel like much of their digital marketing budget is wasted. Their websites aren’t landing first page Google results. Their social media followers aren’t contacting them. They are having trouble creating content consistently and following leads through the buyer’s journey. They need better data capture and automated marketing tools implemented.

Dr. David Halpern was one of those surgeons. He was SUPER qualified and well-known from televised appearances on The Doctors and The Rachael Ray Show, but he knew his online marketing could be better. See how we got him better exposure for his marketing dollars in this case study…

Tampa Bay Plastic Surgery Case Study


The Challenge

Dr. David Halpern runs Tampa Bay Plastic Surgery, Inc., which offers everything from breast implants and facelifts to Botox and Strawberry laser body contouring. His resume was super impressive, but simply being the best is not enough to get front and center, especially in a saturated, competitive market like Florida. We were happy to help Dr. David Halpern find a way to get ahead of the pack and receive better ROI for his marketing investment.

Mod Girl Solution: Lead Generation and New Patient Acquisition Strategy

We knew Dr. David Halpern’s triple-board certification, recent appearance on the Rachael Ray show, and his offering of the innovative Strawberry Laser were all areas of differentiation to emphasize to build his brand to attract and convert new patients.

Dr. David Halpern’s cosmetic surgery marketing strategy included:

  • Website Re-Design and Development, Including Logo Rebrand and Design
  • Healthcare Content Marketing & SEO-Friendly Copywriting
  • Social Media Marketing & Paid Advertising
  • Search Engine Optimization
  • Digital Advertising Solutions
  • Health Directory Listing and Optimization
  • Patient Reviews System Setup

Results: Improved Brand, More Leads and More Patients

plastic surgery leads case study

plastic surgeon marketing case study

  • Pageviews Increased 372%
  • Facebook Referral Traffic Increased 1,512%
  • Social Media Referrals Increased 152.5%
  • Drove 32 web form leads for Tampa Bay Plastic Surgery Inc.
  • Increased the call volume “dramatically,” according to the office staff.
  • Amassed 219 unique visits and several profitable leads from Google Adwords.

plastic surgery marketing review

ROXY Plastic Surgery Case Study


The Challenge

We knew ROXY Plastic Surgery was on the right track with 1,800 satisfied patients and a five-star rating on RealSelf. With an all-female staff and a Top 5% presence, Dr. Grawe’s plastic surgery center had obvious points of differentiation. However, they knew they’d need an online presence and referral generation system in place to maintain this level of success. Dr. Grawe was simply too busy to do more than post an occasional promotional blog. Prior to contacting us, ROXY Plastic Surgery had no lead follow-up process, no software to manage patient communication, little social media interaction, and minimal searches.

Mod Girl Solution: Generating and Nurturing Leads Strategy

We were able to totally transform ROXY Plastic Surgery’s online presence in one month’s time through SEO-friendly content marketing and proven plastic surgery lead generation strategies. Leads began consistently pouring in through online form submissions, emails, and phone calls coming from our ad’s click-to-call buttons.

Dr. Grawe’s plastic surgery marketing revamp included:

  • Email Marketing
  • Marketing Automation
  • Newsletters
  • Social Media Marketing and Advertising
  • Healthcare Content Marketing
  • Website and Graphic Design
  • SEO and PPC
  • Marketing Consulting

3 Months Post Mod  Girl Revamp


plastic surgery lead generation

Google Analytics Screenshot Comparing Website Contact Form Submissions 3 Months Post Mod Girl Revamp


plastic surgery website traffic

Google Analytics Screenshot Comparing Total Website Visits 3 Months Post Mod Girl Revamp


roxy plastic surgery top searches 3 month results

Google Search Console Screenshot Comparing Top Searches 3 Month Post Mod Girl Revamp


roxy plastic surgery seo keyword ranking

SEO Report Screenshot Comparing Keyword Ranking 3 Months Post Mod Girl Revamp


  • Leads Increased 335%
  • Website Traffic Increased 57%
  • Social Traffic Increased 950%
  • Clicks Increased 1,560%
  • Impressions Increased 957%
  • Click-Through Rate Increased 57%

cosmetic surgery marketing review

Want to see exact methods used to attract, convert and nurture the people who were the most ideal prospects for our client?

plastic surgery marketing case study

Read the full ROXY Plastic Surgery case study here.

Mod Girl’s Cosmetic Surgery Marketing Gets Results!

Cosmetic surgery practices using Mod Girl’s inbound marketing approach are likely to generate a higher volume of leads and patients. Our team of plastic surgery marketing consultants are well-versed in all digital lead generation strategies. After an initial consultation, we customize a package for you that includes only the services you need — nothing more, nothing less. We help plastic surgeons not just compete — but totally dominate — their markets and see a greater influx of high-quality leads from their online marketing efforts.

Ready to take your practice to the next level?

Learn how to double your cosmetic surgery patients this year

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