It’s a heck of a lot easier to sell anything when you create DEMAND.
When people know, like, and trust your brand.
How does that happen?
By posting valuable thought leadership content on a consistent basis.
On the channels that your target market hangs out.
And leveraging the HUMANS behind your organization.
Thought leadership content done right, humanizes your brand.
It builds authority and credibility within your industry.
It cuts down your customer acquisition costs and increases your conversation rates.
It decreases your reliance on advertising and old-school marketing tactics.
It makes your sales team happier because it pre-sells your prospects, making it easier for them to say, “yes.”
But, not all content is created equal. Hence why the title of this video mentions “Strategic content” and not “content.”
What types of strategic content have you seen work for your brand or others?
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