Digital Strategies to Grow Your Business [Contributed Blog]

August 4, 2020 - 4 minutes read - Business Growth, Contributed Posts

You need an effective SEO strategy 

Whether you are operating locally or online, you need an effective SEO strategy to make your business visible to your customers. The stats speak for themselves; the majority of people who search for a keyword will visit a store or make a related purchase within 24 hours, meaning that if you’re in the business of being found, you will profit from this relevant traffic. The operative word here is ‘relevant,’ a good SEO strategy does not make you visible to everyone; only those potential customers in the market for your product at a particular time.  

The importance of brand identity

Why do people buy Apple products? It’s not necessarily because they are better computers than their near competitors. Similarly, people might buy a Toyota over a VW, not because it’s a better car but because they prefer the brand. It is also true of brands online, regardless of what size the business is; a company with an excellent logo design that is consistent across its digital presence inspires confidence in consumers, commands a higher price, and is more able to compete with other strong brands in the marketplace. See the best fonts for logos, to get started with your brand identity. 

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Make the most of social media

Social media is a powerful way to grow your business, whether you are just starting out or want to generate interest in a new product. You need to engage with customers on social media and develop a strong customer base. It might seem like a futile effort, but opening up lines of communication with customers and maintaining a receptive social media audience is a key marketing strategy. It allows you to gather valuable information on your target audience and honest feedback on your products. If you don’t have any social media presence, you influencers to generate interest in your brand. 

Build an email list 

Even if you have many followers on social media, there is no guarantee they will see your posts; add to this the fact that social media sites are continually changing their algorithms, and you see that merely relying on your social media audience could be unreliable. Luckily there are many excellent email marketing tools such as MailChimp and Constant Contact that allow you to send regular newsletters and product information to subscribers. These emails should contain honest, open communication, that adds value to how your customer experiences your brand. 

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Get involved in digital advertising 

Digital advertising comes in many forms; there are display ads, targeted ads, pay-per-click search ads, and retargeting ads; all of which play an essential role in growing your business online. A display ad is like a digital billboard; it can appear on any user’s browser and may be unrelated to their search; these ads are better for building brand awareness than for converting customers, which can assist with a targeted ads campaign. Targeted ads are more relevant to conversions since they target and retarget customers based on their browsing behavior. If you want to grow your brand’s awareness and appeal to relevant consumers, digital ads are invaluable.   

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