Can SEO Be Used As An Advertising Tool In A Digital Marketing Strategy?May 27, 2020 - 10 minutes read - Digital Advertising, SEO
Growing your business is not an easy job. Aside from needing to deal with technical stuff, you also need to worry about marketing and the good position of your business in the online space.
Everything is online today, so if you’re running the business and you don’t have at least a website and profiles on social media your business practically doesn’t exist. It’s crucial for you to bring your brand and product in front of as many people as possible. And how would you do this more effectively than through online marketing?
It’s also crucial to find the perfect target group of people – not just any people but some that will become your lifelong customers satisfied with your products. SEO advertising is one of the most powerful tools when it comes to spreading a good word. It will help you to achieve your marketing goals effectively and calculated, so you should think about it when you’re planning your next steps for your advertising campaigns.
In this article, we’ll give you more information about SEO advertising tools and how to use it properly.
What is SEO advertising?
SEO is one of the most popular marketing strategies out there nowadays, and it is for good reason – it’s extremely effective and powerful. Although you need to wait to see the results of SEO at least a few months, it’s well worth the wait because once you see it, you’ll be asking yourself why you didn’t start to build it earlier. So, what is exactly SEO online marketing? With simple words, SEO is the process of improving a website and its online presence with a goal to improve its rankings in search engines. When your website has a high ranking in search engines like Google, it will have more clicks from users because it will be most visible. Logically, the more clicks you have, the more people will look at your website, and the more they look at your website, the more opportunity they have to find a product or service that they’re searching for. Also, when your site ranks highly, you’ll see an improvement in conversions and profit.
Usually, SEO marketing includes two different strategies: on-page and off-page. On-page refers to changes that can physically make your website optimized in order to make it rank higher. It includes stuff like interesting and useful website content, optimizing your website speed, etc. Speed optimization can be a significant part of ranking factors, and sometimes you need to check both your website and hosting provider to ensure everything works properly. Your hosting company needs to provide your website page loading speed as fast as possible. According to WebsitePlanet, Hostinger is ranked as one of the most reliable providers, so check it out. On the other hand, when it comes to content creation, if you’re not sure what exactly you need to do, it’s better to give it to professionals. It’s also the most recommended method of off-page strategies, like social media marketing, email marketing, and link building. Professional SEO agencies will know how to deal with it, and they’ll also combine these two strategies in order to the best results.
SEO advertising strategies have the ability to improve your business
Hundreds of thousands of million search internet users made every day, and most of them are made using Google, so good SEO advertising can be a very effective way to market your business. It allows you to bring customers straight to your website, which means a bigger profit for your company.
Let’s speak about SEO advertising benefits
It uses search engines in the most powerful way
As we said earlier, millions of people search through the internet every day, so when you implement online SEO into your marketing strategy your business becomes available to all of them. It’s true, your website is available always, but with good SEO strategy you’re actually targeting internet users who are more likely to need your services and products. So, it gives you a better chance of attracting them.
Paid ads are not always useful
How many times have you seen paid ads and you didn’t click on them because you find them annoying? Some statistics said you’re not the only one with these thoughts – about 70% of internet users ignore them. What does that mean for your case? It means that your website has better chances if it appears organically in search results. Organically ranked websites show up as a result below the paid ads on a results page, so you don’t need to pay for it – you need only a good SEO campaign.
Top indicator of SEO success – everybody invests in it
Most of the companies already find all SEO benefits and potentials, so it’s not surprising that most of them are all of business marketing strategies based on this kind of advertising. On the one hand, that means there are many high-skilled SEO professionals ready to help you. On the other hand, competition is bigger than ever and your business can be overshadowed by companies with better SEO so you’ll need a really strong campaign.
Can you take care of SEO marketing by yourself?
Well, it depends. One person would surely handle an SEO campaign but should be prepared to put in a lot of nerves and time to see the results you want.
The main problem is that SEO strategy isn’t something you can just set and forget about it. Continuous keyword research, content creating, and constantly monitoring your campaign are the main things you should pay attention to. Why?
Keywords are crucial for any SEO campaign because they’re the content basis. Finding what’s the keyword is important because if you pick some keyword with high research volume and not a lot of competition you’ll have a good chance for ranking. It’s all about observing and researching the fresh content and competition.
Content is also extremely important, because the more you write about some topic, and the more you write about various topics, you’ll show Google that you know everything about it. And Google will appreciate it. So, content creation is one of the most important parts of SEO strategy. Add custom images, videos, infographics. Make your content alive! Attractive content will keep users on your website longer.
Monitoring all your implemented strategies is maybe the hardest part of this: you need to know what are crucial parameters for success, how they change, and what you need to do to make them useful again. And that’s the best part of SEO: you don’t need to anticipate and assume – you have solid results of your work and you can track them, compare and think about more useful strategies to make your business more successful.
It’s clear –- when it comes to the SEO marketing strategies everyone knows how it is important, but it’s very hard to start dealing with it. Well, you should start as soon as possible, because it is really important. Once you realize how useful SEO marketing is, you’ll be literally asking yourself why you didn’t start it earlier.
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