This blog was originally posted on Demandbase.
With nearly 750 million users, it’s hard to stand out on LinkedIn.
But the good news is there are a few really easy steps you can take to instantly stand out from 99% of users.
And all of those steps happen on your LinkedIn profile.
In the post below, I share 5 easy tips to optimize your LinkedIn profile to generate more sales opportunities and brand exposure.
P.S. Hardly anyone is executing on these 5 tips, which means even more opportunities for you.
So how do you optimize your LinkedIn profile?
I’m glad you asked. Here are 5 easy steps that will transform your profile overnight.
Step One: Optimize Your Headline
In my opinion, this is the most important part of your entire profile. Why?
Because it’s the first thing people see (aside from your headshot) before they click your actual profile.
So if you don’t make it crystal clear in those first few words what you do, then you won’t entice people to click through to your actual profile.
This is one of the first things I train sales teams on when it comes to optimizing their LinkedIn presence.
Make it engaging, catchy and memorable.
Step Two: Your About Section
So many people get their about section wrong.
So don’t make your About section all about you and how fabulous you are. No one cares. Sure, people need to know that you are awesome, but you can accomplish that without talking solely about yourself.
Instead, describe the value you provide to people and include stats and testimonials to help build your credibility. Then you can weave in why they should listen to you and your accolades to build trust.
Use bullets and spaces to break up your About section and make it easy for people to read.
Quick Tip: 90% of the visitors on your profile won’t click the “see more” button, so your first sentence needs to be a bold statement. Capture their attention and share what you do instantly.
Step Three: Add Featured Media
Adding featured media is one of the easiest ways to make your profile pop.
You can include links to your website, case studies, videos, and your most popular LinkedIn posts.
This is a great way to showcase your products/services and build your authority. Don’t forget to do this in your Experience sections as well.
If you have client testimonials add them! It’s an excellent way to showcase some social proof.
Step Four: Record An Audio Introduction
On LinkedIn mobile, you can add a 10-second audio note that introduces yourself. This was originally created for people to know how to pronounce your name.
You can leverage it to humanize your profile even further by adding a friendly audio note for new profile visitors.
Most LinkedIn users are not using this feature, so this is an easy way to stand out.
Step Five: Add A Cover Story Video
Cover story videos add a hyper-personalized touch to your profile and is a way to set yourself apart from other users.
All you need to do is head to your profile on the LinkedIn mobile app and create your 20-second cover story video. Click on your profile photo where you will see an option to add a cover story video.
This is a great opportunity to build trust by having people watch and listen to you. You can introduce yourself and your products/services and how you help people.
Head to my profile and hover over my profile photo to watch mine and then check out the video above to learn more about this.
There you have it – 5 super simple tips to instantly improve your LinkedIn profile.
Of course, there are a lot of other ways to optimize your profile which is exactly why I created the Ultimate LinkedIn Profile Checklist, available for instant download.
Check it out and use it to optimize your profile so you can start generating endless sales and brand growth opportunities with LinkedIn.
You are always free to borrow my profile concepts for your own profile, as long as you put your own unique spin on it. Follow me on LinkedIn and pay attention to my profile structure plus my new profile updates.
Now, go out and start optimizing your profile!
Once you are finished, send me a message on LinkedIn and I’ll take a look at your awesome new profile and give you feedback.
For more insider Linkedin tips and tricks, be sure to tune into the video below, then check out my other tips on the DBTV series, The Sales Funnel:
This blog was originally posted on Demandbase.Tags: Linkedin, linkedin profile, LinkedIn strategy, LinkedIn Tips, Profile Tips