Good marketing creates an emotional connection between people and your brand.
A connection that differentiates your brand from the competition.
B2B marketing is, for the most part, lacking in the emotional connection department.
It very often falls flat.
Instead of evoking emotions, it often evokes yawns.
Because many B2B companies lack the art of good storytelling.
It doesn’t get any more human than sharing real-life experiences and stories.
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It makes people feel something.
It removes the apathy people feel towards companies.
And when that happens, they’re more likely to choose YOU over your competition.
Again. And again.
So how can your organization start leveraging storytelling?
– Get to talking.
– Gather your key employees and brainstorm ideas on how you can weave storytelling into your content strategy.
– Find ways to leverage your customers and your employees within the stories.
– Get creative.
– Be authentic.
– Have a clear outcome.
– Diversify your content types.
– Be consistent.
And if you want to leverage the experience and guidance from our team of award-winning LinkedIn content strategists, reach out.
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