Why Real Estate Agent Branding MattersSeptember 26, 2013 - 7 minutes read - Blog, Business Branding
The outlook for real estate is looking much better in many markets. That means more eager buyers vying for properties. In some cases, inventory is relatively limited as the market attempts to move the existing stock before builders take the green light and ramp up their new home building.
One may think that a lot of real estate agents dropped off during the recession — which is true, but the numbers have been increasing as the economy recovers. For example, in Las Vegas, there were 35,800 agents at the real estate peak in 2007; today there are 23,056 — more than what we had in 2003 when the economy was decently chugging along. As commercial real estate broker Kit Graski put it, “This is a brand new business with brand new players.” Real estate branding is important to help dedicated professionals reel in leads amid a competitive market.
Real Estate Agent Branding: Do You Need A Franchise?
Only slightly more than half the nation’s realty agents work under a franchise banner. The other 41 percent are working as independent agents. Sixteen percent of the nation’s real estate firms are large franchises or regional firms, while 84 percent are small, independent offices with only a handful of agents.
Agents may choose to join a franchise for the trustworthiness and name recognition associated with well-known real estate brands like Century 21, Re/Max, ERA, Keller Williams or Coldwell Banker. However, these franchise affiliations don’t come cheap. An individual looking to join typically pays thousands of dollars to join. Then there is also the 4-6% commission fee. Benefits include training, leads and business advice.
You’ve got the offline marketing…Now it’s time to take your real estate agent branding one step further. 86% of buyers begin their search for a home online, so what are you waiting for? Contact Mod Girl Marketing to get affordable help with your digital branding!
Real Estate Agent Branding Helps Independents
Yet, independent brokers can save themselves the money and enjoy greater freedom over their businesses by building their own brands through websites, signs, business cards, marketing materials, blogs, press releases and social media. For most agents, it’s totally worth it.
The National Association of Realtors found that just 3% of home shoppers picked an agent for franchise affiliation. What mattered a whole lot more were things like: Honesty (24%), Reputation (21%), Referrals (15%), Neighborhood Knowledge (12%), and Personality (9%). These are all attributes you can build on your own with a good marketing campaign.
Mod Girl Marketing Offers Affordable Marketing Help
Here at Mod Girl Marketing we work with award-winning independent real estate firms and agents to develop a comprehensive online marketing strategy that gives them the professional edge they need to stand out from the growing crowd of real estate agents. For our select real estate clients, we help them bring in leads from a variety of sources such as top Google placement, social media marketing, PR, and more! Although we offer robust packages for larger real estate clients, we also offer affordable packages for individual realtors based on your needs and budget, which may include:
– Custom, SEO-friendly WordPress website design that you can easily update
– Blog writing, press releases, article submissions and social media posts
–Social media branding and setup.
– Social media management on FB, Twitter, LinkedIn, Google+ and Pinterest
– Custom YouTube video creation and promotion
– Local marketing entry updates across Google, Yahoo, Bing & other sites
– Pay Per Click advertising management
– Search engine optimization and keyword research
Real Estate Agent Social Branding Packages
Check out a small selection of the branding packages we have wow’ed our real estate agent clients with:
“Mod Girl Marketing did an amazing job with my Facebook cover page. They listened to the few ideas I gave them and were able to create an amazing page.
I have received so many compliments on the page and one of my friends hired them for hers!
I definitely recommend using them for all your social media design needs!!”
View entire project here.
“AH!!!!!!!!! I FREAKIN LOVE IT!!!! Are you kidding me?!?!? SOOOO COOOOL!
Keep it all! It is so far above my expectations that I have no additions, questions, or add ons. I knew you would absolutely knock it out of the park. Dang Mod Girls!”
View entire project here.
“I personally want to thank you for the work you and your team have done on my Facebook page and Twitter background.
Not only were you successful incorporating my personality into my business, but you took a creative approach that stands out.
In addition to designing and putting the pieces together for me, your communication and follow through, time management and sense of urgency, integrity and professionalism stand out. It’s truly been a great experience for me and without a doubt will and have recommended you, and will continue to use your company and team as needed in the future.
My best and a huge thank you to MOD GIRL MARKETING!”
View entire project here.
Those are just a few of the many real estate clients we have worked with over the years. Needless to say, they have all been very happy with our custom, real estate agent branding packages!
Most people aren’t exactly sure what they need when they contact us. That’s okay too! We’ll assess your current business model, compare it to your top competitors, and help you get a piece of that pie!
Our marketing professionals and content creators understand real estate agent branding inside and out. With years of experience in the real estate field specifically, we are best equipped to help you ramp up your leads and get noticed. Get in touch with us today!Tags: Branding, design, real estate agent blogging, real estate agent branding, real estate agent consultant, real estate agent marketing, real estate agent social media, real estate agent web design, Social Media